People buy from people they like and trust-
Hearing just a few seconds of your voice, on the other hand, reveals a tremendous amount of information about who you are, your education, social status, warmth, competence and attractiveness. It is this information that your prospects will subconsciously use to decide, not just whether to buy from you, but whether they will listen to you at all! Moreover, they will make that decision in the first few seconds of your cold call.
In my new book, Phone Busking, I go way beyond the "sound friendly and confident" clichés so often disseminated by countless "sales gurus". Instead, I’ll take you with me on my quest to discover, through scientific research, what elements in our voices have the greatest psychological effect on our prospects. You’ll learn how to use your voice to get your prospects to stop what they’re doing, and listen. Because if you can’t get them to listen, nothing else matters.
Make sure to read the first several pages of my book below. You’ll come to understand why I now consider myself a "Phone Busker" not just a sales professional who makes cold calls. I hope after reading my book, you will consider yourself a Phone Busker too.